HiRank to Speak at Social Media Club SF (SEO and SMO)
We’re excited to announce that we will be speaking at the Social Media Club event in San Francisco on January 21st from 6:30-8:3o pm. The event will take place at Zannel, more information on the social media club event can be found on the facebook page. Joining us will be Daniel Riveong from E-storm, who will also be covering social media and SEO.
Our presentation is going to be focused on integrating social media and SEO optimization strategies. Social media and SEO compliment each quite a bit. The problem is that a lot of companies are not integrating the two together. We’re going to share some tips and strategies that companies and individuals can implement that will help integrate their social media and SEO efforts. The presentation is going to utilize Rohit Bhargava’s 5 principles of social media optimization as a foundation.
After the event we are going to release an ebook as well as the full presentation to the public. We hope that you can join us in San Francisco for this event and we look forward to meeting many of you and answering all of your SEO and SMO questions.
Connect with Jacob on twitter
Update: This was an incredible event for us, we met a lot of great people. We look forward to follow up with of you that contact us. You can download Social Media (SMO) & SEO Integration powerpoint plus we are going to be publishing a comprehensive e-book on this subject soon.
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The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.